Chinese motorcycle brands turn heads at EICMA

Nicolas, a distributor of ZXMOTO in Denmark, echoed this assessment. Compared with some traditional European brands, Chinese manufacturers are more willing to innovate and continuously improve their products and technologies, he told Xinhua.

At the Milan show, the crowds around Chinese booths and the steady flow of inquiries from overseas dealers suggested that Chinese brands are no longer on the sidelines of the European motorcycle market. They are increasingly becoming part of the conversation about its future.