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Chinese motorcycle brands turn heads at EICMA

Xinhua | Updated: 2026-11-08 07:29

An exhibitor talks with a visitor at the stand of Chinese brand LETBE during the 83rd International Two-Wheeler Exhibition (EICMA 2026) in Milan, Italy, Nov 3, 2026. [Photo/Xinhua]

For Chinese manufacturers, the exhibition was more than an opportunity to showcase new products. It was a chance to demonstrate their growing capabilities in one of the world's most established motorcycle markets.

CFMOTO brought five new products to this year's show, highlighting the company's technological development over the years, said Chen Zhiyong, vice president of the company, mentioning that its V4SR-RR model achieved a top speed of over 315 km/h.

ZXMOTO also unveiled several new models targeting the European market. Huang Qin, head of the company's foreign trade department, told Xinhua that its 500RR model has obtained EU Whole Vehicle Type Approval (WVTA) and has already been delivered to distributors in Spain, France, Britain and Poland. The company plans to introduce nine models to the European market by the end of 2027.

The push into Europe is not limited to conventional fuel-powered motorcycles. Chinese companies are also seeking opportunities in electric and smart mobility. Segway, a brand under Ninebot, unveiled several high-performance electric motorcycle concept models at the show. Technologies including an 800-volt high-voltage platform and a self-developed Cell-to-Body (CTB) chassis attracted the attention of industry engineers.

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