Prices of some imported fruits have been slashed compared with the recent Spring Festival period, as a result of fresh goods from the United States and changing public attitudes.

Imported fruits that stocked shelves in February came mostly from small exporter countries like Peru, which lacked mechanized production systems, according to the Beijing Chunlin Agricultural Products Company, adding that the need for labor charges jacked up prices.

Chunlin said this situation changed recently after larger supplier countries like the USA replenished the market.

The company added that the adequate supply not only lowered the price of fruit, but also attracted more consumers.

Sales in Chunlin have seen an increase this month, an act that has been unprecedented in the past seven years.

"Usually, sales drop significantly after Spring Festival. This lasts for about a month. But this year's story is totally different," said a sales manager surnamed Li at Chunlin.

"Fruits not previously liked are now enjoying increased popularity among Beijing consumers," Li said.

"Eating habits are changing in the city, and so are spending habits. Instead of hoarding fruits that last ages, locals now prefer to eat fresh," he added.

Prices hit their peak in the weeks before and after Spring Festival, with Chilean cherries costing 80 yuan per kilogram. This number has now dropped back to 40 yuan.

"Wholesalers always make lots of money at this time of the year," said Liu Chengguang, head of the statistics department of Beijing Xinfadi Farm Product Wholesale Market, the largest fruit and vegetable market in the city.

And while rumors were rife about possible jumps in prices of Chilean products after its recent massive earthquake, Liu said there was no need for concern.

"Actually, Chilean fruits only make up 1 percent of our market selection. We usually place an order two or three months in advance and we have a good stock right now," he said.

"Even if the supply is cut off, imported fruits from Taiwan, Thailand and the USA will cover the loss," Liu said.