If your brand is not creative, not even slightly rebellious, then it may not live up to the Chinese Dream, according to a major new survey.
Though much attention has been paid to the precise meaning of the Chinese Dream, as envisaged by President Xi Jinping, most of the discussions have centered on the connection between national values, individual lifestyles and hopes for the future.
The three months leading to the 4th Conference on Interaction and Confidence-Building Measures in Asia, or CICA, were marked by a spate of terrorist attacks in several Chinese cities. The conference, therefore, has assumed greater significance. Besides, it is the first major international event to be hosted by China under President Xi Jinping's leadership. As Xi takes over the chairmanship of CICA, the largest regional forum in Asia, he is expected to showcase China's vision for the "Asian century". The conference will also see Xi elucidating on his Chinese Dream and Silk Road frameworks in the larger context of regional security and development paradigm.
A 30-year-old travel buff finds his true calling in the country's underdeveloped areas. Chen Nan reports.
James B. Heimowitz says the challenge for international brands in China will be to live up to the increasing demands of consumers, whether or not they are inspired by the Chinese Dream.
For decades the American Dream, with its vision of universal abundance, accessibility for all and unlimited choice has been successfully used to sell just about everything, from cars to sportswear. And not just in America.
Ministry of Foreign Affairs of the PRC
Ministry of Science and Technology of the PRC
Ministry of Industry and Information Technology of the PRC
Ministry of Culture of the PRC
National Tourism Administration of the PRC
China Council for the Promotion of International Trade
People’s Government of Liaoning province
China-Northeast Asia Expo (Expo Affairs Bureau of Jilin province)
Jilin Development and Reform Commission
Jilin Industry and Information Technology Dept
Jilin Science and Technology Dept
Jilin Foreign and Overseas Chinese Affairs Office
Jilin Economic and Technical Cooperation Bureau
Jilin Council for the Promotion of International Trade
