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Centuries-old printing technique makes a comeback

chinadaily.com.cn | Updated: 2019-11-20 10:26

Cha Dian, literally meaning "Tea canon", featuring a letterpress printed cover is crowned as China’s Most Beautiful Book in 2017. [Photo/Tmall]

Letterpress-printed business cards made with stylish designs are favored by those who want to showcase their tastes, Peng added.

"The letterpress printing spices up the designs of wedding invites, giving our products a competitive edge over the conventional ones", said Sun Yang, owner of letterpress studio iloovee.

Letterpress-printed wedding invites, priced roughly at 15 yuan ($2.15) apiece, are gaining traction in recent years as the younger generations pay more attention to the design and quality of the goods they buy, Sun explained.

"Both the design and texture of the invites are so beautiful that they have added much color to my wedding," read a buyer's comment on Taobao, China's largest ecommerce platform.

"Delicate and elegant! Every aspect of the invite is perfect except for its price," wrote another buyer.

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